ALBERTO CROCE
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MY PORTFOLIO

​*DISCLAIMER*
In the following section you will find past work and copy samples I wrote. You will find only part of the work I have done, due to NDA agreements.

PROJECTS & ROLES

 Darius Lukas - Chief Marketing Officer, Senior Copywriter
​

Niche: AI coaching, biz-opp, entrepreneurship

Language: ENG 

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In November 2022 I started working with Darius Lukas.
Our collaboration started from writing copy for his Yotube channel and some advertorials.

In March 2023 Darius asked me to work more in the marketing & copy department and since then I have been working as CMO, managing many tasks related to marketing, copy, strategy and product creation.

Later that year I realized that role was not sustainable in my freelance business, so I became their senior copywriter. Today I manage multiple email marketing campaigns every month.

Lucia Giovannini - Email marketing, landing page, script

Nicchia: crescita personale, meditazione, formazione
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Lingua: ITA

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Dal 2023 al 2024 ho lavorato con Lucia e il suo team per la strutturazione di campagne marketing con l'uso di asset come email, landing page, eventi live, gruppi social.
​Il mio compito era quello di scrivere il copy necessario per ciascun asset richiesto nella campagna


Marketing Genius - Email marketing, bot, landing page

Nicchia: crescita business, mindset, formazione
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Lingua: ITA

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Nel 2022 ho aiutato per 8 mesi in maniera giornaliera Marketing Genius con grande quantità di copy: scrittura di email di vendita, email di branding, promozione di nuovi contenuti, sequenze autoresponder.

Il lavoro di copy comprende anche la scrittura di bot Messenger e la scrittura, revisione e ottimizzazione di landing page.

Native X - Copywriting e CRO

Niche: agenzia di Native Advertising

Lingua: ITA

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Dal 2024 lavoro regolarmente con Marco Riondato e Camille Asmar su diverse campagne. Il loro core business è il native advertising, quindi diversi progetti si sono focalizzati sul miglioramento del tasso di conversione di asset di marketing (CRO)

Loft Italy - Copywriting e consulenza strategica

Nicchia: turismo ed e-commerce
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Lingua: ITA

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Nel 2021 ho aiutato in maniera regolare per sei mesi Loft Italy con scrittura di copy e consulenza strategica

Randy MC - Video ad scripts

Niche: music, indepent artist
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Language: ENG

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​Randy Martono Chai (Randy MC) is a multitalented pianist-singer, producer, and music director born in Taiwan and raised in SoCal.
We worked together because he participated to the 2021 Opening Act contest, and we aimed to get people to vote for him.


Randy placed 7th in the quarter-finals, getting to the top 1% of all artists competing.
Below you can find the two ad scripts.
video_ad_1.docx
File Size: 844 kb
File Type: docx
Download File

video_ad_2.docx
File Size: 939 kb
File Type: docx
Download File


Randy MC - Copy and strategy

Niche: music, independet artist
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​Language: ENG

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I gave Randy MC some help on different copy projects:
- Intro video for his Patreon profile
​- Revision on the copy of his Patreon profile
- Consulting on the overall strategy as an indipendent artist (how to build a strong community, front-end and back-end, music marketing, how to market when you are an artist and a music educator at the same time, and more)

Artisries - Video Script

Niche: gadgets for drawers
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​Language: ENG

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Here is the video script I wrote for this e-commerce platform selling art gloves.
copy_artisries.docx
File Size: 13 kb
File Type: docx
Download File

Marley Jaxx - Emails, sales pages, VSL scripts, webinar scripts

Niche: social media coaching

Language: ENG

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I worked with Marley Jaxx and her team in multiple occasions: content emails, sales email sequences, sales page copy, VSL scripts, webinar scripts
The webinar script I wrote for Marley is the one that holds the record of the highest engagement ever.

Musical U - Sales page CRO (Conversion Rate Optimization)

Niche: music learning

Language: ENG

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In 2025 I worked with Christopher Sutton (Musical U's founder) to improve the conversion rate on the front-end sales page for two of his products.

Midi Money - email marketing

Niche: music, selling beats

Language: ENG

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I worked with Gabe Schillinger from Midi Money (one of the biggest music producers in the world) on an email he needed for his list.
The email I wrote sent people to an episode of the Midi Money Podcast.

Associazione Dario Valentini F.O.H. - Consulenza strategica

Nicchia: no profit, eventi musicali
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Lingua: ITA

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Ho fatto una consulenza di 3 ore con l'associazione no profit Dario Valentini F.O.H.

In particolare questa associazione benefica vuole ricordare Dario Valentini dando la possibilità ai giovani di conoscere meglio il mondo musicale, con eventi che ospitano professionisti e artisti del settore.

Nella mia consulenza ho dato indicazioni specifiche sull'uso di strumenti digitali come i social media e l'email marketing.
Ho anche dato nuove prospettive su come unire la strategia social media con una strategia offline per far venire più persone agli eventi e farli diventare clienti regolari.


SeeSnap- website audit 

Niche: SaaS for businesses
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Language: ENG

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I helped SeeSnap with a website audit.
It wasn't a complete rewriting, but an audit to help them understand what parts could be improved and have a useful alternative.
​The agreement was set this way to help them for their needs.

THIS is a copy of the file with all the revisions I sent them.


NICOMED- testi per pagine del sito e video promozionali
 

Nicchia: telemedicina
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Lingua: ITA

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Per NICOMED ho scritto i testi per le pagine del sito, oltre che dei video promozionali di alcuni prodotti di telemedicina.

NICOMED - lettera di presentazione

​Nicchia: telemedicina
​
Lingua: ITA/ENG

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Questa è la lettera di presentazione per l'azienda di telemedicina NICOMED: mi hanno chiesto un testo che mostrasse i servizi e le potenzialità dell'azienda nel campo della telemedicina nel periodo attuale per ottenere dei fondi.
lettera_presentazione_box.docx
File Size: 18 kb
File Type: docx
Download File

lettera_presentazione_box_eng.docx
File Size: 17 kb
File Type: docx
Download File


Osseotouch - Ottimizzazione testo per video

Nicchia: Odontoiatria
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Lingua: ITA

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Ho aiutato l'azienda Osseotouch per l'ottimizzazione di uno script per un video aziendale

Luigi Ilardi - Ottimizzazione testi sito

Nicchia: Settore immobiliare
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Lingua: ITA

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Ho aiutato Luigi Ilardi con l'ottimizzazione dei testi del suo sito.
Sia la pagina del libro sia la pagina del report sono state ottimizzate per una migliore resa persuasiva e conversione.


SAMPLES

​Copy samples ​(ITA/ENG)

In​ THIS GOOGLE FOLDER you will find copy samples from various niches both in English and Italian.
Whatever country you work in you will find something that fits for you.

What type of copy? Emails, landing pages, sales pages, leads and Social media post sales copy.

What niches? Here's a list of some of the ones you'll find:

- Biz-opp & business growth
- Music (coaching, instrument learning, services for artists)
- Personal development
- Seduction
- E-commerce


COPY FOR AFFILIATE MARKETING

Pulse Tones - Instagram post
Niche: Music apparel
Language: ENG

Pulse Tones - Instagram post
​
Niche: Music apparel
Language: ENG

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This is one of the Instagram posts I wrote on my profile for my affiliate marketing product. This post is for the American music apparel brand Pulse Tones.
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This is one of the Instagram posts I wrote on my profile for my affiliate marketing product. This post is for the American music apparel brand Pulse Tones.
GET MORE CONVERTING COPY FOR YOUR BUSINESS
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